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Mark Cullen

Mark Cullen

Academic Fellow in Digital Human Visualisation

School of Creative Arts
University of Ulster
Northland Road

Londonderry BT48 7JL
Work: (028) 716-75359


  1. Current- PGCHep University of Ulster
  2. MDes Computing and Design, University of Ulster
  3. HND Classic and Computer Animation, Ballyfermot Senior Technical College
  4. HND Graphic and Product Design, University of Ulster
  5. HNC Advertising Dublin Institute of Technology


BDes Hons Design and Communication (Design)
Module Co-ordinator - Digital Compositing
BSc Hons Creative Technologies (CT)
Module Co-ordinator - Design Thinking Module Co-ordinator - Digital Compositing Supervisor - Innovation and Creative Enterprise: Project


Mark has been involved with and indeed obsessed with technology since the late 80s where he dabbled in bedroom games development and the then fledgling multimedia environments on the Spectrum and Commodore 64 computers.


Following his studies in graphic and product design, and advertising in college, he was employed as an Assistant Art Director at O'Sullivan Ryan advertising where he was introduced to television advertising and a blossoming computer animation scene. This introduction led him again to college, to study animation in both the classical and computer disciplines. While studying he had the opportunity to go back to his first love, games development, and with some fellow enthusiasts, set up Torc Interactive Ltd.


To move closer to the bulk of the still bedroom based development team he moved north again to Derry where he completed a masters in 2000. This complete, he took up a part-time lecturing post at the University of Ulster in computer animation. Torc Interactive Ltd. secured substantial funding in late 2000 and it was time to move out of the bedroom and into the real world. Torc Interactive Ltd. changed its name to Instinct Technology Ltd. and the emphasis moved from games development to middleware development. The team worked with industry giants such as AMD, ATI, nVIDIA, Havok and Ageia to name a few. Mark worked on all aspects of games development while at the company as the small team size enabled cross-discipline creativity. After seven years as Director and Senior Artist at the company, Instinct Technology Ltd. was split in two to form another company, Darkwater Studios. In 2006 he decided it was time to move on and develop his skills further, taking up a post on The Digital Human Project at the University of Ulster in the School of Creative Arts. He retained a non-executive director's role until the winding down of Instinct Technology Ltd. in 2009.


Mark has worked in a freelance capacity with many influential companies throughout his career, including Diageo, Eircom, Heineken, EyespyFX and Outsourced Insight, and he has been involved in development across all aspects of design and multimedia. He has been involved in training both professionals and students in the use of 3d Studio Max and digital visualisation, and has taught these disciplines in the Letterkenny Institute of Technology, and the North West Regional College and where he is now based at the School of Creative Arts.


Mark regularly exhibits artworks in local galleries and shops in his local area. He continues bedroom development on personal projects until the wee hours of the morning and stays abreast of the latest developments in creative technology, animation, and design at all times. In his dwindling-by-the-project spare time he likes to record music and regularly gigs in local pubs and clubs.



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